TikTok, the platform that has captured the attention of the world with simple short-form videos. It is also different and unique from other social media which is because of its inducing swipe feature and remarkably smart algorithm. The algorithm delivers highly tailored videos straight to the user’s For You Pages. TikTok’s fast-paced short video format is also perfect for a world of younger audiences.
The platform has exploded among Gen Z users, and it is currently raising an entire generation with viral trends and challenges. And if you are an AI business, TikTok is the right place for you. Because the platform is already AI-driven. If you are an AI company that seeks instant and rapid fame on a popular platform like TikTok, buy real tiktok likes for your TikTok page. Now, in the below article, let’s see 5 ways AI businesses can harness the power of TikTok:
The Rise of Generative AI
Before getting to TikTok, let’s have the basic knowledge of generative artificial intelligence (AI). It is a type of AI that can automatically generate new content in a way that is almost imperceptible by a human. It is totally different from traditional AI technologies.
You might have heard of famous chatbots and AI bots. They have created a buzz in less time since their launch. Yes, as we all know, AI is the future of the world. Artificial intelligence has majorly captured the attention of the younger generation. So, to promote your AI business to them, you should reach them where they will be. The place is TikTok.
Ways AI Busiensses Can Harness TikTok
1. Associate With Influencers
The potential of influencer marketing has been proven time and again, and the TikTok platform is no exception. Associating with influencers who have an established TikTok presence already may provide your AI business some serious reach. Additionally, opt to buy real tiktok views and make your AI business’s awareness reach the right set of audiences you are focusing on. This way, your AI products, and services also will become well-known to the audiences.
Focus on partnering with influencers who are passionate about using artificial intelligence. In addition, collaborate with creators whose audiences are related to your target niche. If you only have a limited budget, you can work with micro-influencers who have engaged followers. Despite their limited audiences, they can always boast major engagement levels.
2. Leverage Meme Content
Meme and prank content are what can go well with younger TikTok audiences. By creating content that shows off popular trends and memes, you can click into TikTok’s viral potential. For that, you should implement funny, quirky ideas in your videos.
Just don’t force your audiences to watch your branded content because they are coming to the TikTok app mostly to get entertained. So never disappoint them.
3. Utilize TikTok Ads
The TikTok platform provides 6 various ad formats. They are spark ads, top view, in-feed, brand takeover, branded effects, and branded hashtags. Every single ad type comes up with its own advantages that depend on what you want to target.
So start by creating a TikTok business account. Therefore, check out TikTok’s different ad formats and see which one suits you the best.
4. Build a TikTok Page and Following
Your TikTok profile is the virtual storefront of your business, so you need to take time to get it on point. Be obvious about what you want your business profile to offer audiences. On TikTok, it is important to give information and make audiences laugh, or sometimes both.
Once you have created the perfect profile for your brand, then it is time to start creating videos. It can be interviews with industry leaders, video tutorials, or just behind-the-scenes clips. Just make sure the content you are posting is interesting and relevant to your audiences and provides value to your business.
5. Go Viral Organically
The organic type of content is the cheapest and most powerful way to advertise your AI business on TikTok. Create content marketing strategies that are well-known for going viral. For that, you can harness the potential of free tiktok video downloader and revamp your content approach. Plus, utilize hashtags to get your videos in front of the right audience. Build your persona, visuals, and ideas by analyzing your competitors and researching your audiences. And so, your AI business can stand out among its competitors.
Ultimately, do not forget to measure your performance with TikTok analytics and metrics. TikTok offers countless metrics which you can utilize to measure the reach of your campaigns so that you can get ideas to make them even better.
Benefits of TikTok for AI Businesses
There are various reasons why the TikTok platform is the best marketing tool for new AI businesses. Let’s see why.
- TikTok audiences are mostly young, and they fall between 18 to 24. That clearly says TikTok’s main demographic audiences are immersed and raised with digital technology, who also are the future of the workforce. So the younger generation audiences are the people who are the most likely to invest in and utilize AI services and products.
- The platform is a massive success at creating buzz and hype around new trends. TikTok’s fast-paced nature, along with its short-form video format and a witty recommendation algorithm, can make your business reach its goals in no time. With such benefits, your concepts and ideas will spread like wildfire on the app.
- The billion-user platform has an incredibly high engagement rate when compared with other social platforms. More than one-third of users log in on the TikTok app every single day. They also spend at least one and a half hours on the platform watching engaging short videos, which is way more than Instagram.
Winding Up
Get ready for the next stage to grow your AI business with the help of TikTok. TikTok’s younger audiences are generally very receptive to marketing and advertising if their favorite TikTok celebrities or influencers promote them.
Remember, TikTok is a platform that relies completely on artificial intelligence. From the AI algorithm to the latest generative AI filters, TikTok has implanted AI within its core. This means that many AI businesses are already harnessing the power of TikTok to promote their AI services and products. Now, it is your time to shine bright on the platform!